Affiliate marketing service platform 'LinkD' announced on the 24th that it signed a business agreement (MOU) with harmful ingredient analysis information platform 'MomGuide' to establish an affiliate system.
LinkD is a service operated by B2B SaaS company Lapdi Co., Ltd., which supports brands in designing and operating affiliate marketing in their own malls and independent malls. Currently, it is possible to link with major shopping mall platforms such as Cafe24, Godomall, and Makeshop.
MomGuide is a service operated by InfoGreen Co., Ltd. It is an information-based platform that analyzes and provides information on harmful ingredients in baby products such as detergents, cosmetics, and formula milk, and recommends products whose safety has been confirmed.
Through this agreement, the two companies will jointly pursue affiliate marketing business by combining LinkD’s affiliate system and data utilization technology with MomGuide’s ingredient evaluation standards and content platform.
“Affiliate marketing is a structure that measures and rewards performance for inducing purchases based on recommendations,” said Rafdi CEO Oh Se-yong. “In addition to influencers, a platform based on trustworthy content can also be the recommender.”
He continued, “MomGuide is an information platform that has secured trust through harmful ingredient analysis data, and is a suitable partner for content-centered affiliate marketing.” He added, “Through this collaboration, we will make the B2B2C affiliate structure a reality and support the expansion of the brand’s sales channels.”
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