– Cumulative sales of 603,234 introductory training content.. Sales in 2024 will increase by approximately 30% compared to the previous year
– 37 courses to be opened in 2024, 19 courses in the first half of 2025, and continued expansion of the introductory curriculum
– The main users of the introductory content are the 2030 MZ generation and women.. ‘Salaryman rich people who lowered the threshold for financial investment’
Salaried Rich People are becoming a guide for MZ generation and other beginners in financial technology. Salaried Rich People (CEO Lee Jeong-hwan), a practical financial technology platform for office workers, announced on the 24th that the cumulative sales of its introductory financial technology education content has exceeded 600,000 units.
The introductory education content is a curriculum that allows you to learn the basic concepts and practical designs needed in the early stages of learning about financial technology. It is provided in a variety of configurations for beginners, from the original regular lecture entry course such as 'Funding Basics' and 'Homeownership Basics' to the class section's side job/investment introduction lectures and comprehensive financial technology introduction special lectures.
The cumulative sales volume of the Salaryman Rich Beginner Content is 603,234 as of July 2025. The demand for basic curriculum has also been confirmed to be increasing. In fact, the number of sales last year increased by about 30% compared to the previous year. New lectures that reflect the financial situation and interests of beginners are also continuously being opened. Last year, 37 new introductory education products were launched, and 19 new lectures were introduced in the first half of this year.
The composition of the introductory course students shows the learning accessibility and demand diffusion trend. The main user group is the 2030 generation, which has maintained the highest attendance rate of over 47% every year since 2023. The percentage of female students is steadily increasing for three consecutive years, from 55% in 2023, to 64% in 2024, and to 66% in 2025 (as of July).
The key factor in lowering the barriers for beginners is strategic curriculum optimization. Salaried rich people adjust the program composition and operation by differentiating between groups even for the same course. They maintain the core structure of their own education products and flexibly reorganize the detailed content design according to VOC data and market changes. They also plan timely special lectures in parallel to quickly respond to rapidly changing customer interests.
Recently, the representative introductory course, the basics of financial technology, has been updated to focus on customer value, and new recruits will begin today. Salaried Rich have strengthened the curriculum of the course to enable a more personalized approach. In particular, they have focused on supporting individuals to design their own missions and roadmaps beyond learning theories. Changes have been applied to the content composition to provide customized learning, such as using a tax-saving account that suits me and approaches based on investment tendencies, and the practice sessions have also been upgraded to support the segmented growth of individual customers.
Lee Jeong-hwan, CEO of Salaryman Rich, said, “The success of this introductory education content is the result of simultaneously proving the effectiveness and reliability of the curriculum designed to respond to basic financial investment needs,” and added, “We will continue to provide feasible options that can lower the financial investment threshold for various introductory customers by further enhancing the educational structure that reflects their financial situation and the needs of each learning stage.”
You must be logged in to post a comment.