AB180, an AI-based marketing technology company, announced on the 25th that it has significantly expanded the number of game marketing-specific sessions at the marketing conference 'Modern Growth Stack 2025 (MGS 2025)' to be held at COEX in Seoul on August 5th.
Now in its 6th year, MGS will feature 3 tracks and over 38 lecture sessions with the theme of ‘Lead with Data, Win with AI’, with around 50 domestic and international marketing experts participating. In particular, major game developers and marketing companies such as Activision, Lila Games, Entertain, NCsoft, Haggin, Feature, and Mistplay will participate as speakers to discuss the latest game marketing trends and practical strategies.
Activision's Senior Marketing Director Alexander Yoon will give a lecture on the topic of '5 Insights that Change the Perspective on Growth', while Lila Games CEO Joseph Kim will explain the necessity of organic combination of growth, product, live operations, and AI with cases. Haegin's Marketing Team Leader Jiyeon Ahn will share analysis of in-game event responses by country and advertising material planning methods, and Entertain's Billy Ferrier, a digital analysis expert, will introduce data-driven growth strategies.
Andy Cavell, CEO of Feature, presents creative testing and automation strategies utilizing generative AI, while Jung Soo-hyun, head of the Korean business division of Mistplay, announces North American market performance and differentiated UA strategies. Lee Min-ki, director of aix, discusses strategies for entering the Japanese mobile game market and cases of applying cultural codes.
In addition, ABIL8Gong CEO Nam Seong-pil and NCSoft Game Strategy Division Director Yoon Tae-won will give a lecture on the topic of ‘Innovation in the game industry led by data and AI’ and discuss the global expansion strategies of domestic game companies.
This conference will cover a variety of topics, including the realities of game marketing from a developer perspective, cases of maximizing performance within limited resources, audience targeting using first-party data, and strategies for utilizing AI creatives.
The full schedule and application for MGS 2025 can be found on the official website.
ABIL8GONG CEO Nam Seong-pil said, “This is a place where domestic and international game marketing experts can share rapidly changing market trends and strategies based on practical experience, so it will be of real help in the growth of the game business.”
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