AFI (CEO Oh-Hyun Kwon), which operates the global game server SaaS platform 'BACKND', announced on the 25th that it will hold a free marketing webinar for game developers at 2:00 PM on August 19th.
In this webinar, titled 'Mobile Game Marketing, 2-Hour Master Webinar – 2nd Session with Follow-up', marketing experts from various fields will share marketing strategies and real-life cases by game genre. The content was composed to be more specific and applicable to practice, reflecting feedback from participants in the 1st Session webinar held in April.
Key speakers include Airbridge Manager Choi Hye-rin on 'Using MMP to Establish Genre-Specific Marketing Strategies' and Actionfit CEO Park In-hu on 'Marketing Strategies by Game Genre'. In addition, Google Korea officials will discuss 'Game Marketing Creative Strategies' and Adpopcorn Headquarters Director Lee Eui-bok will discuss 'Mobile App Monetization Core Structure and Success Strategies'.
The webinar is free of charge, and interested game developers can participate by pre-registering. More information and how to apply can be found on the official Ddukkeut website and blog .
AFI CEO Kwon Oh-hyun said, “We hope to provide information centered on real cases to help game developers strengthen their own marketing capabilities.”
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