Mobility concierge platform company Chabot Mobility (CEO Kang Sung-keun) announced on the 25th that it signed a digital dealership business cooperation agreement with KC Motors (CEO Choi Ji-sun) and exclusively secured the digital rights to KC Motors' premium limousine brand 'Noble Klasse'.
With this agreement, Chabot Mobility will exclusively sell 'Noble Classe' brand vehicles on its own online platform, and through this, it plans to expand its business portfolio into the luxury customized vehicle market and strengthen its competitiveness. The two companies will combine their capabilities to build a digital dealership system and diversify their strategies to efficiently sell various vehicles planned and produced by KC Motors online.
Chabot is expected to increase its competitiveness in the digital dealership market by providing differentiated purchasing experiences and customized services to premium vehicle buyers through the 'Noble Classe' digital concierge service. It is also planning to launch subscription products targeting premium customers in the future. KC Motors plans to cooperate with Chabot Mobility to provide offline test drives and consultation services, as well as support the development of financial products such as installment and lease.
Chabot Mobility Vice President Kang Byung-hee said, “This agreement is very meaningful in that it establishes a digital dealership ecosystem specialized in premium vehicles,” and “Starting with Noble Classe, we will secure differentiated competitiveness in the luxury car market through Chabot’s exclusive vehicle lineup.”
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