Backpacker invests 4.7 billion won in Beraway Systems.

Backpacker Co., Ltd. (CEO Dong-Hwan Kim), which operates 'Ideas', announced on the 29th that it has invested a total of 4.7 billion won in Berryway Systems Co., Ltd. (CEO Yang Pyeong), a company specializing in on-demand digital printing and goods production.

This investment took the form of the acquisition of new and existing shares in Beraway Systems. Following a KRW 4 billion investment from Gravity Private Equity (Gravity PE) earlier this year, Beraway Systems secured additional growth capital with this strategic investment.

Beraway Systems, which operates 'Red Printing & Press', produces custom designs for over 380 products, ranging from traditional printed materials such as business cards, promotional materials, and stickers to goods such as clothing, accessories, and lifestyle products. It also has a flexible manufacturing system that enables small-batch production of a wide variety of products.

With its investment in Betterway Systems, Backpacker has more closely integrated the commerce value chain, connecting Ideas writers, Tumblbug creators, and Ten by Ten brand vendors to production. Collaborating with Redprinting has secured a manufacturing partner with no MOQ (minimum order quantity) burdens, and has also established a structure that allows for customization of the entire post-production process, from ordering and production to packaging and delivery.

In the future, Backpacker plans to flexibly support the production part of creative activities on each platform by providing creators with benefits such as ▲production unit price discounts ▲dedicated operational personnel assignment ▲diversification of PB product production.

“Backpacker’s strategic investment is a recognition of our production-on-demand (POD) technology and infrastructure,” said Yangpyeong CEO of Beraway Systems. “We will strive to ensure that creators can utilize POD services more naturally and easily within the Backpacker ecosystem.”

Backpacker CEO Kim Dong-hwan said, “This investment is a decision to go beyond a simple outsourcing relationship and bring the infrastructure for on-demand production into the creator ecosystem,” and added, “We will continue to actively participate in management so that creators on each platform, including Ideas, Tumblbug, and Ten by Ten, can efficiently address the common need for small- to medium-quantity, multi-variety production.”