StoreLink is dedicated to integrated marketing for the immersive exhibition "Mundo Pixar: Pixar's Journey to Imagine," leading the box office success with over 170,000 viewers.

Strategic implementation of everything from digital performance advertising to MD store operations, organic linking of digital marketing and offline exhibitions.

– Detailed analysis of target segments based on data, precise targeting of advertisements and content

– Plans to continue the box office success of ‘Mundo Pixar: Pixar Into Imagineering’ through various IMC marketing strategies, including brand sponsorship and outdoor advertising.

Storelink, a data-driven marketing solutions company, announced on the 31st that it was in charge of integrated online and offline marketing for the immersive exhibition 'Mundo Pixar: Pixar's Journey to Imagination,' which led to its box office success with over 170,000 viewers.

'Mundo Pixar: Pixar Worlds of Imagination', which allows you to experience the world of Pixar animation, is a world-class exhibition that is currently traveling around the world, starting in South America.

Storelink, which is responsible for the IMC marketing of "Mundo Pixar: Pixar Into Imagineering" in collaboration with Crescent, the official Korean operator, aimed to increase ticket sales and drive exhibition attendance by fostering spontaneous digital viral marketing. The company strategically implemented digital performance advertising, social media channels, influencer experience groups, red carpet event planning, and MD store operations, organically linking digital marketing and offline exhibitions to maximize impact.

A strategy that meticulously targeted advertising materials and content based on data-driven analysis of target segments such as families, couples, and Pixar enthusiasts also played a key role in the exhibition's success. Tailored campaigns targeting foreign residents and tourists from various countries, including Japan, China, and Taiwan, also contributed to the exhibition's global popularity and the influx of international visitors.

Additionally, StoreLink planned funnel-based content focused on ticket purchase conversion, and designed a structure where key content could be spontaneously distributed across social media. The red carpet event planned to commemorate the exhibition's opening in May, featuring the participation of over 200 celebrities and influencers, garnered significant attention and fueled the exhibition's success.

With the success of its IMC marketing, Mundo Pixar: Pixar into Worlds of Imagineering attracted over 170,000 visitors in just two months. Due to the overwhelming response, the exhibition, originally scheduled to end on June 29th, was extended to September 28th. StoreLink plans to continue the success of Mundo Pixar: Pixar into Worlds of Imagineering by implementing various IMC marketing strategies, including brand sponsorships, outdoor advertising, user-generated content (UGC) participation events, product placements on entertainment programs, and branded content collaborations.

Jeong Yong-eun, CEO of Storelink, said, “Mundo Pixar: Pixar, Worlds of Imagination has established itself as a representative example of achieving both exhibition experience and expansion beyond simple viewing through Storelink’s IMC marketing capabilities.” He added, “As this exhibition can be enjoyed by various groups of visitors, including couples, families, and friends, we will use effective IMC strategies to ensure that more people visit Mundo Pixar: Pixar, Worlds of Imagination and create precious memories.”