Vibe Company , an AI and big data company, announced that it will host a webinar on global K-beauty market entry strategies on Thursday, August 21st at 3 PM. This webinar will be co-hosted by Vibe Company's data-driven trend research institute, Lifestyle Change Observatory, and AI influencer recommendation service, WHOTAG.
The webinar will consist of two sessions and will introduce practical strategies and data for beauty brands and marketing practitioners considering global expansion.
The first session analyzes key beauty trends in Southeast Asia, particularly in the Indonesian market, based on real-time consumer data. By analyzing local consumers' preferred beauty keywords, product presentations, and religious and cultural characteristics, the session provides insights that can be leveraged for brand product development and marketing strategies. For example, local expressions like "Aman dan halal" (safe and religiously trustworthy) and "glowing banget" (clear and radiant skin) are used to understand consumer sentiments and expectations.
The second session will cover an AI influencer recommendation method utilizing GPT-based profiling technology. Developed by WHOTAG, this technology automatically identifies influencers with high brand relevance across countries and categories, without relying on hashtag searches. It also suggests content characteristics and collaboration strategies for each influencer, enabling more sophisticated global marketing strategies.
This technology can be applied to various markets, including Southeast Asia, Japan, and the United States, and supports data-driven operations throughout the entire marketing process, from target campaign design to performance analysis.
A Vibe Company representative stated, “A precise understanding of consumer sentiment and content styles across countries is essential for responding to the global market,” and added, “An AI- and data-driven approach can be an effective alternative for K-beauty brands to expand into overseas markets.”
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