Web3 marketing platform company Oneself World announced on the 4th that it has hired Park Hyeon-seok, former Vice President of Meta and Kakao Advertising Business, as its new Chief Business Officer (CBO).
CBO Park Hyun-seok is an expert with over 25 years of experience in digital advertising and platform business at companies such as Naver, Meta, and Kakao. He is particularly well-known for his experience overseeing Kakao's advertising business and successfully leading platform growth and monetization strategies.
With this acquisition, Oneself World plans to accelerate the domestic and international expansion of its AI-based reward-based ad network, "MyB Adchain." MyB Adchain utilizes AI to analyze user preferences and recommend ads, while blockchain technology records participation history in the form of Soulbound Tokens (SBT), enabling precise analysis of participant behavior. The company claims that it has achieved a conversion rate more than double that of existing click-based advertising and a revenue per user more than four times higher.
A OneSelfWorld representative said, “The addition of CBO Park Hyeon-seok will contribute to the successful expansion of ‘Mybee Adchain,’ a next-generation advertising platform that combines AI and Web3 technology.”
CBO Park Hyun-seok stated, “We will work hard to successfully launch and expand Mybee Adchain, an innovative advertising platform.”
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