Branch & Bound (CEO Seungyong Lee), which operates the global coding learning platform Codetree, announced on the 6th that it was finally selected for the '2025 K-Global Overseas Expansion Support Project' hosted by the Ministry of Science and ICT and the National IT Industry Promotion Agency.
The K-Global Overseas Expansion Support Project supports the global market entry and growth of creative companies in the information and communications technology (ICT) field. Selected companies are provided with various support programs, including overseas legal, patent, accounting, and marketing consulting, business development, overseas IR, tech matching, and educational seminars.
CodeTree, operated by Branch & Bound, is an educational platform that links learning and assessment through a systematic curriculum recognized as the "Coding Standard" and the proprietary diagnostic assessment test, "COEIC." This platform enables learners to continuously improve their skills without giving up, while providing companies and universities with objective criteria for evaluating talent.
With this funding, Codetree plans to expand its services in the US market, receiving support for marketing and overseas patents. The company launched its English service in October of last year and established a US subsidiary in November. It has been expanding its reach with local users through hackathons, lectures, and a US Discord community. Recently, the company has also localized its UI and UX to reflect the US user experience.
The Global Online Coding Camp, held in February of this year, attracted approximately 700 participants from the US, Canada, India, and other countries. After completing the camp, some participants passed coding tests at global tech giants like Meta and AWS, leading to employment opportunities. Going forward, we plan to strengthen partnerships with local universities and companies and pursue local strategies tailored to each country's learning culture.
A Branch & Bound representative stated, “Our specific localization strategy and implementation plan targeting the U.S. market played a significant role in our selection,” adding, “We will strive to establish ourselves as a platform suited to the global educational environment that values problem-solving skills and computational thinking in the AI era.”
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