– Online sales have grown rapidly since the opening of Sikbom stores such as Kookmin Mart, Food King, and Food President.
– Offline-centric grocery stores have diversified their customer base through open markets.
Food ingredient open market Sikbom announced on the 5th that after food ingredient marts that had focused on offline sales expanded their distribution network online by opening a store on Sikbom, their online sales tripled in just one year.
According to Sikbom, the average sales of major offline food marts such as 'Food King' operated by food ingredient specialist company Foodist, 'On-Gukmin Kookmin Mart' which operates a direct meat processing plant, and 'Food Ingredient President' which is a food ingredient wholesale company, have tripled compared to July of last year.
This is the result of these companies actively expanding their online sales channels in response to changing consumer trends.
"On-Kookmin Kookmin Mart," which established itself early in the Sikbom market, saw its sales in Sikbom increase 3.4 times in July compared to the previous year. With Sikbom's performance exceeding expectations, "On-Kookmin Kookmin Mart" decided to further strengthen its online sales this year, expanding its product offerings and increasing marketing activities in conjunction with Sikbom.
"Food King" also saw its online sales increase 9.7-fold just one year after opening its doors in Sikgom. This is believed to be largely due to the extensive promotional campaigns launched after Sajo Group acquired Foodist in June of last year. The number of customers increased approximately 14-fold during the same period, indicating expectations for a sharp increase in sales in the future.
"Food President" more than doubled its sales and customer base through strategic operations, including product expansion and price reduction events. "Owl Food Mart," located in the Suwon Agricultural and Marine Products Wholesale Market, also saw a 71.9% increase in Sikbom sales during the same period. "Jeonju Mart," a leading food distribution company in the Jeollabuk-do region, also entered Sikbom earlier this year and has been rapidly increasing its sales.
While grocery stores have been selling through their own online channels, they have chosen to collaborate with Sikbom, a leading open grocery market, to secure a more stable distribution network and a diverse customer base.
A senior leader in charge of Sikbom's operations said, "As online shopping experiences become more common, more and more people are turning to Sikbom as a new distribution channel. We will continue to expand various partnerships that will allow them and Sikbom to grow together."
Sikbom is Korea's largest open food market, used by over 220,000 businesses. Recently, it has been strengthening product diversification, regional expansion, and mutual growth through collaborations with Nonghyup Auction Centers and local food suppliers.
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