Join & Join's "Neoldam" projected to generate 7.8 billion won in sales in the second quarter of 2025, with cumulative sales reaching 14.6 billion won in the first half.

Foodtech company Join & Join's brand " Neoldam " announced that it recorded sales of 7.8 billion won in the second quarter of 2025, ending the first half of the year with cumulative sales of 14.6 billion won. This figure has now surpassed last year's sales, and considering the current growth trend, it is highly likely that annual sales will reach around 40 billion won by 2025.

This latest performance is the result of a comprehensive consumer-centric branding strategy that includes aggressive expansion of online and offline distribution channels, a differentiated new product lineup, strategic promotional operations that reduce the burden of price burden, and the natural spread of voluntary customer reviews and social media content.

During the first half of this year, the company continued to introduce its popular products to key distribution channels such as its own mall, GS25, Coupang, and Smart Store, and recently expanded its brand territory by launching differentiated and trendy new products such as 'Nutrition Energy Drink', 'Complete Nutrition Light Burn', and 'High Protein Low Sugar Square Baguette'.

In particular, recent real-life customer reviews and user-driven content, such as "This is a high-protein, low-sugar product that even bread-lovers will enjoy," and "I gave it as a gift and it got a great response," have been widely distributed across social media platforms like Instagram, blogs, and YouTube. This organic content is leading to trust-based purchases, increased product reorders, and an influx of new customers.

A representative of Neuldam said, “The performance in the first half of 2025 is not simply numerical growth, but a result accompanied by brand trust and market response.” They added, “In the second half, we are aiming to achieve performance of over 40 billion won by actively entering the global market and strengthening our vegan ingredients and dessert lineup.” They continued, “Neldam is establishing itself as a K-dessert brand that suggests healthy eating habits and a sensory consumption experience with a differentiated dessert strategy that goes beyond simple desserts and includes veganism, functionality, and visual aspects. We will continue to lead the dessert market that encompasses taste, health, and sustainability, and grow into a sustainable brand on the global stage.”

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