On the 11th, shopping mall consulting and photography agency 'Team Closet Me (CEO Kim A-bin)' and design specialist agency and unmanned print cafe 'Escal Print' franchise headquarters 'Escal Direction (CEO: Gil Kyeong-bin)' announced that they signed a business agreement.
Through this agreement, the beauty accessory brand "Belpia" was launched, with the "Belpia Three-Up Puff" as its first product. Escal Direction will be in charge of "brand design and packaging design," while Team Closet Me will oversee "product sales and marketing," furthering the brand's growth.
Belpia Three Up Puff is Korea's first sterilized, individually packaged disposable puff. It solves the biggest inconveniences customers experience when using regular puffs, namely 'puff washing' and 'hygienic storage'. It is also being used by famous makeup shops 'Gridacheongdam' and 'Cheongdam Awesome' in Cheongdam-dong, Gangnam-gu, Seoul, attracting the attention of many customers.
Accordingly, Gil Kyung-bin, who was appointed as the head of Belpia’s business development division, said, “We plan to introduce various product lineups starting with the Three Up Puff,” and “In the mid- to long-term, we will continue to work on product and business development so that Belpia’s products can be found not only in the online market but also in offline markets.”
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