-Now, even listening is becoming personalized. We provide an audio content curation experience that reflects children's device usage patterns and even parental preferences.
With the full-blown consumption of long-tail audio content, we anticipate a wider and more diverse distribution of audio content and the revitalization of audio-first creation.
– It will emerge as an industry game changer, simultaneously driving changes in user lifestyles and the expansion of the audio content ecosystem.
Global audio content platform KOKOZI (KOKOZI.com, CEO Jihee Park) announced on the 12th that it has launched a personalized monthly subscription service, 'KOKOZI All Day'.
"Cocozi All Day" is an audio content subscription service designed with the vision of "Kids who listen well, a world that grows every day." It's designed to allow children, who are overly exposed to screens, to naturally access audio content throughout their daily routines.
The app offers a variety of audio content curated by age and interest, including nursery rhymes, fairy tales, English, science, humanities, and character education. It includes popular character IPs like Pororo and Pinkfong, as well as "Cocozy Original," produced by the Cocozy Kids content team, and exclusive content provided through partnerships with Children's Science Donga and Magic Thousand Character Classic. With such a diverse selection of content, children can fill their days with an audio routine that reflects their individual tastes. Monthly subscription costs 12,900 won, with a 7-day free trial.
The biggest differentiator of "Cocozi All Day" lies in Cocozi's unique audio content curation system. While most children's content consumption is driven by parents' tastes and preferences, Cocozi combines this with children's actual listening patterns and preference data to create a content experience that embraces both parents and children.
In particular, Cocoji's curation system will gradually evolve beyond simple age- and preference-based recommendations to an AI-based hyper-personalized recommendation service that reflects the user's context, situation, and patterns. In the second half of this year, the company plans to further enhance its mobile app-centric recommendation algorithm, and in 2026, it plans to introduce a more sophisticated curation system fully integrated with devices.
This is possible because Cocoji is a comprehensive audio content platform comprised of the speaker device "Cocoji House," the character figure "Atti" filled with audio content, and the Cocoji app, which links the device to download and manage content. Children place the Atti figure on the speaker to play content themselves, creating an audio experience. This process automatically collects and analyzes various usage data, such as what content they like, how often they listen, and at what time of day, enabling even more sophisticated curation.
"Cocozi All Day" is expected to bring about significant changes to the audio content ecosystem. With the introduction of a subscription model alongside the existing playlist-based billing system, content consumption is expected to expand from popular titles to long-tail content, significantly increasing the diversity and sustainability of content consumption. This could lead to the conversion of previously text-only content into audio content, further stimulating the creation of audio-first content, and serve as a foundation for creators to diversify their revenue streams and achieve sustainable distribution.
Park Ji-hee, CEO of Cocozy, said, “Cocozy All Day is more than just a simple subscription service launch; it’s an important milestone for Cocozy as we move to the next stage in our growth roadmap.” She added, “While we’ve positioned ourselves as an alternative to children’s excessive screen exposure, this will be a turning point as we expand into an ‘audio content-based lifestyle platform’ where audio content becomes deeply ingrained in everyday life at home.”
Cocozy entered the Taiwanese market in July 2024, its first global expansion, and has been well-received, ranking first in sales in key seasonal categories on Taiwan's leading e-commerce platform. The monthly subscription service "Cocozy All Day," recently launched in Korea, plans to expand to the Taiwanese market within the year.
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