– Simultaneous launch of signature products and hotel editions, including the Pillowy Lounge Robe.
– Free gifts for on-site purchasers, and suite room vouchers for SNS verification
Coversummon (CVSM, CEO Jaeho Lee), which operates the lifestyle tech brand 'keek', announced that it has opened a pop-up store at the Grand Hyatt Seoul.
Kik is a fashion tech brand that uses its proprietary fiber technology to create functional products for everyday use and travel. Its flagship product, the "Pillowdy," a hoodie with an integrated neck pillow, has sold over 80,000 units, establishing itself as the brand's signature item.
This pop-up store, located on the LL floor of Grand Hyatt Seoul, is open to both hotel guests and outside visitors, and is designed to allow guests to see and purchase Kik's signature products in person.
Along with this, Kik will unveil a variety of items, including its signature pillowy, lounge robes, neck cushions, bags, and even limited edition items featuring the hotel's logo. All products will also be available on Kik's official online mall, making them readily available to customers unable to visit in person.
Through this collaboration, Kik plans to expand its partnerships with various lifestyle spaces, including hotels and resorts, and focus on strengthening brand awareness and customer touchpoints.
To celebrate its grand opening, Kik is holding a gift giveaway event based on purchase amount. Purchases of 300,000 won or more will receive an 'Airbag Charm', purchases of 500,000 won or more will receive a 'Neck Cushion', and purchases of 1 million won or more will receive a 'Lounge Robe'. Starting on the 18th, a month-long SNS verification event will be held, and a Grand Hyatt Seoul Suite voucher worth 1.2 million won will be given away through a raffle.
Coversummer CEO Lee Jae-ho said, “This is an opportunity to directly deliver Kik’s brand experience in a unique space like a hotel,” and added, “As it is a space where business customers and global users are concentrated, we expect to be able to expand both brand awareness and business opportunities.”
Meanwhile, following the Grand Hyatt Seoul, Kik plans to operate a pop-up store at AK Plaza Suwon on the 29th.
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