Image processing artificial intelligence (AI) startup Mayi Co., Ltd. (CEO Chan-gyu Kim) announced on the 13th that it has signed a supply contract with Infludio Co., Ltd. for its store analysis AI solution 'mAsh' and will provide the solution to 'Focuspot', a K-pop idol photo card exhibition and trading space.
Through this agreement, Mayi will supply mesh to all Focuspot locations to measure foot traffic, number of visitors, gender, and age group. Based on the collected data, Mayi will analyze the purchase journey from visit to payment and conversion rates at each stage, supporting the development of store operation strategies tailored to each location's visitor preferences.
Mesh is a video processing AI solution that utilizes CCTV footage in offline spaces to analyze visitor movement and interactions, helping to improve customer experiences and optimize store operations. Last year, 70% of companies that completed a proof of concept (PoC) with Mesh technology converted to formal contracts, exceeding the 12% average contract conversion rate for global AI companies, as reported by IDC.
Prior to signing a formal contract with Infludio, Mayi conducted a three-month proof-of-concept (PoC) to validate the effectiveness of Mesh. Specifically, at the Focuspot Myeongdong branch, they measured differences in kiosk purchase conversion rates based on visitor movement data between the first-floor kiosk and the second-floor vending machine, depending on whether the kiosk was used. They also built a dedicated dataset that reflected the store's high proportion of Generation Z and foreign customers, further enhancing analysis accuracy.
Currently, Focuspot is utilizing the web-based dashboard "mAsh Board" provided by Mayi to create a customized dashboard and comprehensively manage store performance indicators, including the causes of sales fluctuations. Focuspot is also analyzing data from customer satisfaction areas, such as the unboxing zone and the Pokakumi zone on the third floor of the Myeongdong store, and plans to refine its store operation strategy based on this data.
Kim Ki-hye, team leader of Infludio Planning Team 2, said, “Through Mesh, we were able to check the rate at which the fan base passing by the store actually visits the store and purchases photo cards, and analyze customer behavior in the store.” She added, “We will use this data to plan fandom-specific marketing strategies and store promotions to increase the efficiency of offline store operations.”
May I CEO Kim Chan-gyu said, “This collaboration is a case study in which we improved the store experience and performance based on analysis of the visitor funnel conversion rate,” and added, “It was meaningful to analyze the purchasing journey of domestic and international visitors by region, measure the conversion rate at each stage, and concretize the areas for improvement. We will actively support Infludio in improving the efficiency of its store operations.”
- See more related articles
You must be logged in to post a comment.