[Weekly VentureSquare Stories] Shall we have a meeting? – Park Woong-hyeon

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Weekly VentureSquare Stories are summaries of some of the week’s top posts relating to the Korean startup and venture Industry.

Shall we have a meeting? – Park Woong-hyeon
사용자 삽입 이미지 This book describes the process of four different advertisements made by the worlds top advertising agency TBWA. Pages are made up of records of meetings from a 7 year copywriter at TBWA, Kim Min-cheol. Advertising companies have the job of showing a company’s good points to people better than the company can itself. It shows the process of ideation in a way that’s easy for the reader to follow. Throughout the ideation process advertising copies and drafts are included so it is possible to see how the process worked and got to the final product.

After reading the book, mostly I felt relieved. It was good to see that it was not just me getting confused and getting everybody to tear out their hair during ideation. I felt relieved that this process could in fact produce good results. It was enjoyable reading it after recently reading “Rework” which was a “Meetings are the worst!” type of book. “Shall we have a meeting?” ended up being a welcome gift to a person like me who loves creating ideas through meetings in an equal environment.

Upcoming IT Trends for 2012

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Since last year I’ve talked to a lot of people about the IT trends this year. After discussing the future of the IT industry and upcoming changes not just in this area but also our everyday lives, I put together everyone’s ideas into what you see above. I hope it can be of some help to some people. Three main trends listed in the top left corner are industry (yellow), technology (grey), strategy (red). Under that is list of the eight main IT trend keywords which are also numbered on the graphic.

  1. Cloud computing
  2. Big data
  3. Social service platform
  4. Smart device
  5. Natural user interface
  6. Digital content
  7. HTML5
  8. Smart work

Angry Birds in China

Some time ago maker of Angry Birds Rovio announced its plans to enter the Hong Kong market and also open an office in the economic heart of China, Shanghai. Co-founder of Rovio, Peter Vesterbacka said that China is the largest market after the U.S and was still amazed the market for Chinese users was growing. Roxio’s main goal is to become the Disney or the EA of the mobile gaming industry. The company is on their way with an unofficial theme park opened in China and even animation shorts. Vesterbacka went on to say that the company has 100 million fans around the world and are making 170,000 new ‘friends’ each month. It appears that Rovio has decided to appeal to the Chinese market in a way similar to the popularity Disney has among both children and adults in the U.S.

What’s makes a real “smart” TV?
This year at CES 2012, Smart TVs were an important talking point. Of
course Samsung Electronics and LG Electronics are heading in the right
direction with new interfaces other than touch, but I myself prefer
something a bit different. Rather than the TV just getting smart, I
believe screens need to be able to sync and connect with smartphones and
tablets in order to make the TV “smarter”. In the end I don’t think that
app stores, web browsing or searching via keypads are important for
smart TVs. Another person mentioned that DLNA’s approach was more
important (seen in the video below) but I believe this type of approach
would not be easy.

Kang’s Speech at the University of California, Irvine
Mayor Sukhee Kang recently delivered a powerful commencement speech for the Social Ecology Class of 2011 at the University of California, Irvine. Kang was elected as the Mayor of Irvine in 2004, becoming the first Korean-American mayor of a major city in the U.S. Reelected in 2008, he is also currently running for congress as a democrat.

* 한국의 스타트업 소식을 영어로 번역하여 알리는데 관심이 있고 동참하고 싶으신 분은 editor@venturesquare.net으로 연락주시기 바랍니다.

* If you are interested in sharing your ideas or company and translating them into Korean, feel free to e-mail us at editor@venturesquare.net
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