Pati Studio, developer of popular mobile and web game “I Love Coffee” has invested 10 billion won in a smartphone game publishing business to help other developers. The decision gained attention as it is unprecedented for a game venture to make such a large investment so early.
The company explained that the investment was not simply a move to create profits through increased publishing rights, but to share and offer support through its experiences from I Love Coffee’s success. The deal is expected to help smaller developers with top quality games but that lack capital or capacity.
CEO Dae-Hyung Lee commented on the investment, saying, “Pati Studio having started out in a small 6 pyeong (20m²) officetel, we know the troubles of starting out as a small developer well. We hope that many top games won’t be overlooked in the market due to lack of staff or marketing, and that more users will be able to enjoy good games.”
Pati Studio’s ‘I Love Coffee’ was released in August last year and has continued to rank as one of the highest revenue mobile games. The company has grown its user base both locally and overseas to over 15 million players and has its own platform named ‘Pati Friends’. Pati Studios is currently in active negotiations with foreign companies as it considers breaking into global markets.
This article has been translated from the original Korean article by Bae Ok-jin at ET News, a media partner of VentureSquare.
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