Social venture Nanum Vitamin Co., Ltd. (CEO Ha-yeon Kim) announced on the 21st that it will participate in 'SOVAC 2025 (Korea Social Value Festa)' held at COEX in Seoul on August 25-26 and introduce the AI-based sharing platform 'Naviyam'.
"Nabiyam" is a platform designed to enable anyone to naturally participate in sharing in their daily lives by combining a nationwide network of good stores with digital meal ticket technology. By converting existing paper or plastic meal cards into app-based digital meal tickets, it allows beneficiaries to conveniently and de-identify services through their mobile phones.
The system manages payments, settlements, and usage in real time, and features enhanced privacy protection features. Companies and organizations can design social contribution campaigns through Nabiyam, inducing behavior-based sharing through coupon issuance, point accumulation, and gamification. To date, over 100,000 thank-you messages have been sent through the platform, and all funds have been used at local, charitable stores.
During the SOVAC 2025 event, Nanum Vitamin will operate an exhibition booth under the theme, "Good people visit good stores, and services where sharing flows from those stores." The booth will feature miniature menus from participating stores, showcase examples of self-employed individuals donating, and share messages of gratitude from beneficiaries. Visitors can also participate in hands-on activities, such as scanning a QR code or sharing on social media.
CEO Kim Ha-yeon will present at SOVAC's main session, "Business Tea Time," where she will present innovative examples of technology-driven donations. "Naviyam is not a welfare app limited to a specific social class, but rather a 'food ticket for everyone,' accessible to anyone with a good heart," she said. "Technology is a tool that connects good stores with good people and makes sharing sustainable."
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