FortyTwoMaru Presents AI Native Survival Strategy at 'AI Native Enterprise Forum 2025'

Generative AI startup 42Maru (CEO Dong-Hwan Kim) announced that it will present its AI native survival strategy in a keynote speech at the 'AI Native Enterprise Forum 2025' held at Dream Plus Gangnam in Seocho-gu, Seoul on the 29th.

Hosted by Trust Connector and the law firm DLG, this forum will explore strategies and case studies for embedding AI into a company's core competencies, organization, and business structure, under the theme, "From a company that consumes technology to a company that designs AI." Forty2Maru CEO Kim Dong-hwan and DLG Law Firm Managing Attorney Cho Won-hee will deliver keynote addresses, discussing AI-native innovation strategies in the era of agentic AI and balancing compliance with AI adoption.

Under the theme of "AI Native Innovation and Social Challenges in the Age of Agentic AI," CEO Kim Dong-hwan will present an AI-native transformation strategy that redesigns corporate management around AI in the era of hyper-large-scale artificial intelligence. He emphasizes that while integrating AI technically and functionally is crucial, embracing "AI DNA," which redesigns even organizations and governance based on AI, is crucial for securing a sustainable competitive advantage. He will also share global case studies.

In the following sessions, CEO Yong-gu Ji of Thezone Biz On will present on the topic of "An AI Native Organization Evolved Based on Generative AI," and CEO In-hyeon Kim of Tui Consulting will present on the topic of "AIMS (AI Management System) Structure and Introduction Roadmap for AI Native." The final panel discussion, "Is AI Native a Technology or an Organizational Culture?" will be moderated by Professor Seok-bin Yoon of Sogang University, and experts from various fields, including Professor Young-seop Joo of Seoul National University, Professor Kyung-jeon Lee of Kyunghee University, Managing Director Chang-seon Won of Shinyoung Securities, and CEO Jae-kwon Son of The Milk, will discuss corporate internalization strategies and implementation tasks.

Forty2Maru, a generative AI startup, mitigates the hallucination phenomenon, a drawback of large-scale language models, by engineering them with RAG42, a search-augmented generation technology, and MRC42, an AI reading technology. The company is developing and servicing LLM42, a lightweight model specialized for specialized industries. Supporting Private Mode for enterprises, the platform allows companies to safely leverage large-scale AI without worrying about internal data and sensitive customer information leaks, dramatically reducing the costs associated with solution development, training, and serving.

FortiTumaru CEO Kim Dong-hwan emphasized, “The transition of companies to AI native is now a matter of survival,” and added, “We need a change in the way we work by implanting AI into the corporate DNA, as well as social consensus and institutional support for this, and from a mid- to long-term perspective, a complete overhaul of the education system at the national level.”


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