Gomi Corporation Vietnam , a Vietnamese subsidiary of Assemble Corporation, announced on the 1st that its premium baby skincare brand Gungjungbichaek will participate in the 'Vietbaby Fair 2025' held in Da Nang, Ho Chi Minh City, and Hanoi from April to September. Vietbaby Fair, which began in 2013, is Vietnam's largest maternity, infant, and childcare exhibition, and this year, it is a representative event of Asia with a total of 550 booths and over 50,000 visitors expected.
At this exhibition, Gomi Corporation Vietnam will showcase its flagship Gungjungbichaek product line and operate an experiential booth with sampling and demonstrations, allowing local parents to directly experience the product's safety and efficacy. Furthermore, through buyer consultations and partner networking, the company plans to expand its distribution network across Vietnam and establish a bridgehead for future expansion into the Southeast Asian market.
Vietnam sees approximately 1.5 million newborns annually, and demand for infant and childcare products is steadily increasing. In particular, the online infant and childcare market is expected to reach VND870 billion in 2023, a 57% year-on-year growth. Gomi Corporation Vietnam is leveraging this market environment to strengthen the premium positioning of its Gungjungbichaek brand.
“Gungjungbichaek has gained a high level of trust from local parents in a short period of time,” said Dang Trung Huu, CEO of Gomi Corporation Vietnam. “Through participation in the Vietbaby Fair, we will further expand our contact points with consumers and confirm the possibility of global expansion.”
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