AidenLab, a global K-beauty export specialist, announced on the 8th that it has signed a product supply contract with Singapore-based retail company Wholesome, securing exclusive distribution rights for the Singapore and Malaysia markets for three years.
Under this agreement, Aiden Lab will supply its hydrogel mask pack brand 'Maldda' and vegan skincare brand 'SerumKind' through local online and offline distribution channels.
According to Aiden Lab, despite being a newly launched brand, 'Malta' received positive reviews for its product power and differentiated concept, which led to requests for exclusive supply for three years.
Wholesome is a premium retailer that curates and sells beauty and lifestyle brands, focusing on organic, natural, and luxury products. Headquartered in Singapore, it operates a distribution strategy targeting high-end consumers in Southeast Asia.
This contract follows the supply agreement with a Colombian distributor signed last August, and is in line with Aiden Lab's expansion into the global market.
Aiden Lab Vice President Kim Joo-hyun stated, “This contract will serve as an opportunity to accelerate our entry into the Southeast Asian market, focusing on Singapore,” and added, “We plan to continue to focus on expanding our overseas exports based on our global marketing and commerce operations capabilities.”
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