Wadiz (CEO Shin Hye-sung) announced on the 2nd that it held a global advertising trend seminar with Meta.
This event was designed to provide small business makers with global social media (SNS) advertising strategies and insights into entering overseas markets.
Wadiz and Meta signed a strategic partnership in April to "strengthen global target advertising capabilities." Combining Meta's advertising platform with Wadiz's crowdfunding ecosystem, they are expanding support for domestic small business owners and startups as they expand their reach overseas.
The seminar, held both online and offline at Meta Korea's headquarters on September 26th, was attended by approximately 100 brands and industry professionals preparing for overseas expansion. Key sessions included Meta advertising strategies for global expansion, case studies and practical tips for targeting the US market, consumer analysis based on Instagram search trends, and Wadiz's global expansion case and advertising management experience.
Through this seminar, Wadiz emphasized that crowdfunding serves as a bridgehead for small businesses and brands to expand overseas. Furthermore, they explained that they are collaborating with Meta to enhance their advertising strategies and provide an environment where makers can quickly and easily launch global marketing campaigns without complex procedures.
A Wadiz representative stated, “We planned this seminar to provide practical assistance to small business makers preparing to enter the global market,” and added, “We will continue to expand our collaboration with Meta to strengthen our support for domestic small brands entering the global market.”
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