TAGby, a startup that provides comprehensive content marketing platform based on influencers, announced on the 15th that it was selected for the '2025 Baby Unicorn Development Project Profit Growth Track' hosted by the Ministry of SMEs and Startups.
With this selection, Tagby will receive up to 300 million won in commercialization funding and up to 5 billion won in special guarantees from the Korea Technology Finance Corporation. This government-funded program identifies promising startups with high growth potential and supports their scale-up. Applicants are selected based on a comprehensive evaluation of their technological prowess, business viability, and growth indicators.
Tagbuy recorded strong growth across key indicators in the first half of this year, including a 30% increase in sales and a doubling of commerce transaction volume compared to the same period last year. Earlier this year, the company secured new investment from DB Financial Group and KC Ventures.
Founded in 2016, Tagby operates an influencer-based content marketing platform. It operates marketing campaigns, integrates with commerce platforms, and sells SaaS solutions, all while developing diverse revenue models. Among these, influencer commerce is experiencing particularly notable growth.
The company cites its AI-based influencer matching and campaign automation technology as its key competitive advantage. This technology, the company explains, enhances marketing efficiency by optimally matching brands and influencers, while also improving the precision and speed of campaign execution.
Following its selection for the Baby Unicorn project, Tagbuy plans to strengthen its product sourcing and supply chain capabilities and expand its investment in enhancing its marketing automation solutions.
Overseas market expansion is also gaining momentum. Tagby, an official influencer partner of Meta (formerly Facebook), entered the Japanese market based on this partnership program and demonstrated its potential for global expansion by recording sales results immediately after its launch.
Tagby CEO Noh Jun said, “Our tangible achievements in the Japanese market are a significant milestone in our expansion into the global market,” and added, “Going forward, we will strengthen our solution-centric global expansion strategy to enhance our competitiveness in the domestic and international marketing ecosystems.”
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