Gomi Corporation Vietnam, the Vietnamese subsidiary responsible for online and offline distribution and digital & offline marketing of K-beauty brand 'Goongbe' in Vietnam, has achieved notable results in a digital campaign with local influencers.
Gomi Corporation Vietnam announced on the 24th that its social media campaign featuring Vietnamese popular influencer and social media star Lê Thị Khánh Huyền (born in 2004) garnered over 12 million views and an engagement rate of over 8.3% within a week of posting. This is more than double the average engagement rate in the beauty industry (3-4%), and is considered to have achieved the highest level of social media response among local K-beauty brands.
Hailing from Quảng Ninh, Vietnam, Khanh Huyen is a leading Gen Z influencer in Vietnam, boasting over 10 million followers across social media platforms including TikTok, Instagram, and Facebook. She enjoys immense popularity for her fashion, beauty, and lifestyle content, and recently announced her marriage and baby, earning her the title of "most influential young mom influencer" in the country.
This collaboration was planned to leverage Khanh Hyeon's strong communication skills with Gen Z female consumers to effectively convey the brand's "sensitive skin care" message. The campaign, which ran primarily on TikTok and Instagram Reels, garnered over 12 million views and an engagement rate of over 8.3% within a week, significantly exceeding industry standards.
A representative from Gomi Corporation Vietnam said, “This campaign was a meaningful collaboration that went beyond simple product promotion and was able to convey the emotional value and authenticity of Korean brands to young parents and Generation Z women in Vietnam,” and added, “Our partnership with Khanh Huyen will expand to other K-brands in the future.”
Meanwhile, Gomi Corporation Vietnam also operated an independent Gungjungbicheok booth at "Vietbaby Hanoi 2025," Vietnam's largest parenting exhibition held in Hanoi in September, attracting over 6,000 visitors over four days and garnering enthusiastic responses from local consumers both online and offline. At the exhibition, which featured over 200 brands from 10 countries, Gungjungbicheok attracted 30% of the approximately 21,000 visitors, boosting brand awareness.
At the booth, visitors could experience the company's main products, including 'Baby Moisture Lotion', 'Soothing Gel', and 'Foam Cleanser', and over 2,000 people participated in the SNS authentication event held for visitors.
After the exhibition, the number of members of the Gungjungbicheok brand community increased by approximately 700, and major Vietnamese media outlets such as Eva, Zing24h, and VTV247 also reported follow-up articles about Gungjungbicheok.
Gomi Corporation Vietnam stated, “We will strengthen our position in the Vietnamese market by expanding our consumer touchpoints through various online and offline activities, such as expanding online channels, collaborating with influencers, and live commerce.”
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