The Salvation Army Korea (Commander Kim Byung-yoon, hereinafter referred to as the Salvation Army) and the Jeju Free International City Development Center (JDC) held an ‘NFC-based Smart Donation and Community Coexistence Memorandum of Understanding (MOU)’ at the Jeju International Airport Duty Free Shop on November 7, and decided to promote a new type of sharing model utilizing digital technology.
Through this agreement, the Salvation Army will install NFC (Near Field Communication) donation pots and boards within the Jeju International Airport duty-free shop, while JDC will provide the space and support digital promotion. Visitors can complete their donations in under 14 seconds by simply tagging their smartphones to the boards. Convenient payment options, including Samsung Pay, Naver Pay, Kakao Pay, and Payco, as well as credit cards, are also accepted.
The signing ceremony took place in the conference room of the JDC Duty Free Headquarters that afternoon. Representatives from both organizations, including Salvation Army Commander Kim Byeong-yoon and JDC Duty Free Headquarters Director Son Bong-soo, attended the ceremony. Participants shared the message, "By combining tradition and technology, we are renewing the way we share," and agreed to jointly pursue social contribution and environmental improvement projects in the Jeju region.
In particular, some of the donations raised through this NFC donation system will be used for environmental improvement and welfare projects in the Jeju region, developing into a regional ESG sharing model.
“I hope that sharing will become closer through digital technology and that more generations will be able to participate,” said Salvation Army Commander Kim Byung-yoon. “Starting in Jeju, we will expand NFC charity pots across the country.”
“We have connected space and technology so that visitors to Jeju Airport can experience sharing in their daily lives,” said Son Bong-soo, head of JDC’s duty-free business division. “We hope that this collaboration will serve as an opportunity to create warm changes in the local community.”
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