Hive Lab (CEO Jong-hyuk Seo), an artificial intelligence (AI) and digital transformation (DX) specialist, announced on the 12th that it will unveil 'AVIKO', an AI-based content production efficiency solution, at G-Star 2025.
'G-Star 2025' will be held at BEXCO in Busan from the 13th to the 16th, and Hive Lab plans to set up a booth in the B2B exhibition hall to introduce its global expansion strategy and propose next-generation AI solutions to major domestic and foreign game companies.
Hivlabs has participated in G-Star for the past three consecutive years, showcasing its gaming-specific UI/UX design and content creative strategy, centered around its AVIKO solution. AVIKO, a portmanteau of "Ars" (art) and "Vito" (life), is an image generation solution that embodies the concept of "AI that breathes life into content." This solution focuses on increasing production efficiency and fostering an environment where professionals can focus on their creative work.
Hive Labs selected AVIKO as its next-generation growth engine, explaining that it maximized production efficiency by eliminating unnecessary resources based on 14 years of accumulated content data and technology. Furthermore, AVIKO's application is broad, spanning game UI/UX design, cinematic video, web, and mobile content creation.
Seo Jong-hyeok, CEO of Hive Lab, said, “This G-Star 2025 will be an opportunity for Hive Lab to strengthen its competitiveness in the global market by combining its AI technology and game content production know-how.” He added, “AVIKO will go beyond simple cost reduction and maximize creativity and efficiency to present a new paradigm for game content production.”
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