ZD Ventures (CEO Ha-kyung Kim), an early-stage startup investment firm, announced on the 19th that it has made a pre-seed investment in Suerte (CEO Yeon-woo Na), a hybrid entertainment IP platform. The investment amount was not disclosed.
Suerte is a platform that combines PMC (Project-based Management Contract) and creative production. It connects artists and management through a horizontal partnership structure and maximizes synergy through project-level collaboration. The platform integrates the entire process, from artist identity planning to production, marketing, and commerce, and promotes IP assetization.
GD Ventures decided to invest in Suerte because it highly values its approach, offering a new paradigm that overcomes the limitations of the existing exclusive contract-centric entertainment industry structure and guarantees artists' creative autonomy and IP ownership. Based on the PMC model, Suerte jointly owns IP with artists, transparently and fairly distributing profits based on project performance, reducing fixed costs and human risk while ensuring stable revenue and creative independence.
With this investment, Suerte plans to establish the PMC model as an industry standard and strengthen its competitiveness as an IP hub. By establishing a data-driven decision-making system, expanding domestic and international partnerships, accelerating global market entry, and expanding collaboration with artists from individual agencies and small and medium-sized labels, Suerte aims to foster an ecosystem that respects the uniqueness of each creator.
GD Ventures is a domestic investment firm specializing in early-stage startups. It continuously invests in promising startups, including the global B2B remittance platform 'Shield Security', AI marketing design service 'Termite', and luxury liquor brand 'MATARI', supporting them from early growth to global expansion.
Kim Ha-kyung, CEO of GD Ventures, said, “Suerte has the potential to solve entertainment industry problems and drive IP sustainability with its innovative methodology called PMC,” and added, “We will continue to lead ecosystem innovation through various early-stage startup investments.”
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