‘Neoldam’, a high-functionality alternative food brand operated by food tech startup Join & Join Co., Ltd., won the grand prize at ‘Roundup League’, a brand growth program hosted by Naver.
Nuldam has been recognized for its growth potential, pioneering the premium alternative food and dessert market targeting health and fitness-conscious consumers. This award marks the company's expansion into close collaboration with Naver affiliates in Korea and global partnerships in overseas markets.
Starting with e-commerce based on Naver Smart Farm, Noldam has expanded customer touchpoints and built a loyal customer base by leveraging key platforms such as blogs, Band, Places, and advertising. Furthermore, the company is strengthening its branding and marketing efforts both domestically and internationally, including through collaborations with Naver Webtoon (Garbage Cookie) and the global expansion of its character "Joguman" through IPX.
In conjunction with this Roundup League award, we launched a business trip to Japan, where we met with local influencers and partners. This laid the foundation for entering the Japanese market and achieved our first sales. Furthermore, we are strengthening our global competitiveness by expanding our lineup of K-desserts and high-functionality products to overseas markets such as the US, Japan, Mongolia, and Singapore.
A Join & Join representative stated, “With this award as a starting point, we plan to further solidify our collaboration with the Naver platform and strengthen our brand position in overseas markets, focusing on technology-based products and K-desserts.”
- See more related articles
You must be logged in to post a comment.