Premium home care brand Pullio Co., Ltd. (CEOs Garam Yoon and Hongjik Lee) announced that it was selected as a '2025 Venture Company with a Billion Won' by the Ministry of SMEs and Startups and the Korea Venture Business Association.
The 'Venture Billion Company' is a system established to commemorate companies that have achieved sales of over 100 billion won as of the 2024 fiscal year. This year's event was attended by the Minister of SMEs and Startups, related officials, and key figures from the venture industry.
In 2024, Pulió demonstrated remarkable growth in the premium massager and home care device markets. Domestically, it expanded its key distribution channels, including department stores, duty-free shops, and online shopping malls. Internationally, it expanded its sales base by actively entering the Japanese and North American markets. This strategy of strengthening its domestic and international distribution network and expanding into the global market is considered a key driver of its success.
Additionally, the company's efforts to enhance its product lineup and expand brand awareness and customer contact points through diverse marketing activities based on user experience (UX)-centered product design are also believed to have had a positive impact on sales growth.
A Pulio official stated, “This selection as a venture company worth 100 billion won was achieved through customer trust and the efforts of our employees,” and added, “We will continue to develop technology and expand into the global market to become a global home care brand beyond the domestic market.”
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