Sky Intelligence , an affiliate of Sky Worldwide and an AI content solution company, announced on the 11th that it signed a three-party MOU with the Educational Broadcasting System (EBS) and the Korea Broadcast Advertising Corporation (KOBACO) to build an AI-based next-generation advertising ecosystem.
This agreement aims to combine the roles and capabilities of these three organizations to increase advertising production efficiency and improve broadcast advertising accessibility for small and medium-sized advertisers. KOBACO will be responsible for analyzing advertising market needs and identifying TV advertisers, while EBS will provide a stable production collaboration system for identified advertisers and introduce a new business model that links AI advertising production support with TV media execution. Sky Intelligence will apply AI technology to the production process, including filming, video creation, and editing, based on a plan, to rapidly produce advertising content in various formats, from 2D to full 3D. This reduces the time and cost burden of traditional advertising production and provides advertisers with a wider range of production options.
Through this collaboration, the three organizations plan to expand the market environment where AI advertising technology can be utilized across various industries and establish a structure that promotes support for small and medium-sized advertisers. Seo Dong-won, Head of Business Center at EBS, stated, "We will establish a new advertising business model combined with AI production technology to support diverse advertisers in efficiently participating in broadcast advertising." Bae Chang-geun, Head of Advertising Sales at KOBACO, stated, "This agreement will provide an opportunity for competitive companies to leverage AI technology to secure high-quality advertising materials and grow through effective advertising marketing."
“This collaboration lays the foundation for leveraging AI content technology across a wider range of markets and industry categories,” said Jae-cheol Lee, CEO of Sky Intelligence. “We will contribute to quickly and efficiently providing advertisers with customized content and expanding the AI advertising production ecosystem.”
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