AI-based rehabilitation Pilates platform startup V Lab Corporation (CEO Joohyun Eom) announced on the 19th that it has been selected for the 2025 TIPS Global Track hosted by the Ministry of SMEs and Startups.
This selection was made possible through support from accelerator New Paradigm Investment's Baby Unicorn Growth Program, which led to a TIPS recommendation. V Lab Corporation secured Pre-A funding from the firm in November of last year. The company explained that this selection has secured a growth foundation for global market entry and technological advancement.
The TIPS Global Track is a government program established in 2025 that provides research and development (R&D) funding totaling 1.2 billion won over a period of up to three years to early-stage startups with proven capabilities to enter the global market.
V Lab Corporation operates V Lab Pilates, a rehabilitation-focused Pilates center led by physical therapists, and Variation, an AI-based class design and recruitment platform for instructors. In particular, its technology, which utilizes AI to automatically generate class sequences in approximately 10 seconds, is recognized as transforming the Pilates industry from an offline-centric structure to a digital one.
Through this TIPS project, the company plans to develop a hyper-personalized Pilates smart coaching AI solution. The goal is to advance AI coaching technology by establishing a feedback loop utilizing class review data, developing a cause-inferring recommendation algorithm, and expanding the database of rehabilitation-specific movements. The company aims to apply customized exercise solutions to the global market.
V Lab Corporation is also considering expanding its business into sports rehabilitation, including golf, baseball, and soccer, based on future rehabilitation data. Furthermore, starting with its entry into the Chinese market in 2026, the company plans to localize its Variation app in multiple languages and expand into Southeast Asia, North America, and Europe. It also plans to pursue B2B SaaS partnerships targeting global gyms, hospitals, and sports rehabilitation organizations.
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