Nanum Vitamin, a social welfare fintech company, was selected for the "2025 Korea's Best Innovative Products (Best SME Products)" Growth Company category by the Korea Economic Daily and received the Korea SMEs and Startups Distribution Agency's CEO Award at today's awards ceremony. This selection is a recognition of the technological prowess and social value of "Naviyam," the meal service welfare platform developed by Nanum Vitamin.
The Best SME Product is a program run in collaboration by seven organizations, including the Ministry of SMEs and Startups, the Korea Economic Daily, the Korea Federation of SMEs, the Korea SMEs and Startups Agency, IBK Industrial Bank of Korea, Korea SMEs and Startups Distribution Agency, and Home & Shopping, to support SMEs that are having difficulties securing sales channels. 36 products are selected annually, and the Product of the Year Award is given to the product with the most innovative features.
Nanum Vitamin is a social venture building a transparent and sustainable care infrastructure through the digital transformation of school meal services. Its flagship service, "Nabiyam," transforms welfare budgets into mobile meal vouchers, empowering beneficiaries with choice and automating accounting, settlement, and performance management based on real-time data. The company operates a network of approximately 60,000 franchisees nationwide, collaborating with local governments like Incheon, Wonju, and major corporations, including Gwanak-gu, Gangseo-gu, and Yeongdeungpo-gu in Seoul.
Nanum Vitamin's platform is designed to directly connect corporate social responsibility (CSR) budgets with local small businesses. Major corporations such as SK E&S, POSCO, Hanwha, Woowa Brothers, and Sae-A Group conduct welfare projects through Nabiyam, and the donations generated through these initiatives are flowing to over 60,000 affiliated stores nationwide, generating tangible sales increases.
"Nabiyam" converts corporate and local government welfare budgets into mobile meal vouchers, providing them to underprivileged children. It also allows beneficiaries to freely choose meals from local franchised restaurants. It differentiates itself from existing welfare systems by allowing for transparent execution of donations and data-driven performance management, with real-time settlement and accounting of usage details.
Kim Ha-yeon, CEO of Nanum Vitamin, said, “The starting point was to create an environment where children can choose their own meals regardless of their economic background,” and added, “Going forward, we will focus on connecting more closely with well-intentioned companies and local stores, and using data to ensure that flow can circulate precisely.”
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