Spoon, operated by global content platform Spoon Labs (CEO Choi Hyuk-jae), announced on the 15th that it had won three awards at the 2025 Korea Digital Advertising Awards. Spoon received two Excellence Awards and one Silver Award, officially recognizing the success of its diverse marketing activities.
The Korea Digital Advertising Awards is an event hosted and organized by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism. It selects advertising campaigns that have shined throughout the year in various fields such as integrated marketing, marketing/campaign, performance, digital creative, AI creative, tech/solution, and digital PR.
At the awards ceremony held on the 11th, Spoon's Japanese market campaign "One Voice, One Step" won the Excellence Award in the Global Campaign category, the YouTube channel "MOKSORI" won the Excellence Award in the SNS Marketing category, and the Voice Blind Date offline event won the Silver Award in the Promotion category. All three projects were carried out in collaboration with advertising agency "Innocean S."
The 'One Voice, One Step' campaign, which won the Excellence Award in the Global Campaign category, was produced in the format of a J-drama with a college freshman, a new employee, and an aspiring singer as the main characters, and was broadcast as a TVC, DOOH, and subway advertisement.
YouTube channel "MOKSORI," which won the Excellence Award in the SNS Marketing category, adapted Spoon's popular "Voice Blind Date" into a dating variety show. Differentiating itself from existing dating shows, the show featured two voices, each acting as a "mafia." The show has garnered over 2.5 million views on YouTube and Instagram.
The 'Voice Dating Offline Event', which won a silver award in the promotion category, was held in an online and offline live format targeting people in their 20s at major university festivals in May and on the streets of Hongdae in August.
A Spoon representative said, “It is significant that our experimental attempt as an audio-centric platform has been officially recognized,” and added, “We plan to continue to provide new content experiences that utilize the immersive and imaginative power of audio content.”
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