Star Asset , a specialized F&B accelerator, announced on the 18th that it has established a subsidiary, Star Asset Partners, dedicated to accelerating its business and has transferred its accelerator (AC) designation from the Ministry of SMEs and Startups to the subsidiary. Through this reorganization, Star Asset will separate its investment and incubation functions into a specialized subsidiary, while its headquarters will transition to a holding structure focused on strategy and management.
Star Asset has operated a comprehensive business encompassing the entire F&B and franchise industry, including management consulting, franchise consulting, investment attraction IR, and M&A consulting. Recently, with market specialization and changes in investment models, the need for an independent acceleration function has increased. Consequently, the company has transferred its investment and incubation functions to a subsidiary.
This restructuring is expected to enhance overall competitiveness, including faster decision-making, more specialized personnel, improved business efficiency, and a more consistent partner support system. The industry also sees the separation of core functions into separate legal entities as a strategy to enhance investment confidence and growth potential.
The startup planning license previously held by Star Asset will be transferred to Star Asset Partners, and the subsidiary will strengthen its on-site nurturing role, including discovering early-stage F&B brands, operating accelerator programs, reviewing and executing investments, and supporting commercialization. This will enable a more systematic approach to supporting the growth of startups and brands.
Star Asset Partners' core personnel have proven their practical skills through the operation of K-Food Star's first and second phases. The second phase Demo Day, held in October, featured industry experts and investors, who actively discussed the growth potential of participating companies. This led to actual investments and follow-up support.
Lee Hee-sung, CEO of Star Asset, said, “We expect that the launch of a dedicated corporation will enhance the expertise and operational speed of our acceleration efforts,” and added, “We will consistently provide investment tailored to each stage of brand growth, field-focused nurturing, and global expansion strategies.”
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