Beauty brand ANUA, developed by global brand builder The Founders (representatives Lee Sun-hyung and Lee Chang-joo), has been selected as one of the 'Top 100 Beauty Brands of 2025 (2025 NB100)' announced by American beauty magazine NewBeauty.
New Beauty, a leading American beauty magazine, annually selects and announces 100 brands that are leading the global beauty industry. The list covers brands launched since 2019 across key categories, including skincare, haircare, color, body care, fragrance, and wellness. The list is determined through a comprehensive evaluation of the brands' innovation, sustainability, and market growth potential, conducted through in-depth research and interviews.
Anua was the only domestic brand selected for this announcement in the skincare category. New Beauty praised Anua's natural ingredient-based formula, its combination of dermal ingredients, and its user-friendly product design. The brand's philosophy and approach to consumer communication were also cited as noteworthy factors in the global market.
Since entering the North American market through Amazon in 2022, Anua has expanded its presence in the region, achieving an average annual sales growth rate of over 250%, driven by its signature products, including the Eoseongcho Toner and Cleansing Oil. In 2024, it was named an "Amazon Top Brand," an award given to brands that achieve outstanding sales performance on Amazon.
A company official stated, “It is a meaningful achievement to have our brand value recognized by an authoritative media outlet within the global beauty industry,” and added, “We will continue to expand our contact points with global consumers based on our product-centric philosophy.”
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