DeepDivers Co., Ltd. (CEO Seong Ki-bong), the developer of the B2B sales CRM (Customer Relationship Management) solution 'Trackit', announced on the 30th that it had attracted seed investment from venture capital firm Mashup Ventures.
DeepDivers provides a specialized CRM system designed to address the complex sales environments of mid-sized and large companies. Its solution, Trackit, integrates and manages customer information scattered across multiple sources, including email, calendars, address books, and business cards. Its unique feature is its flexibility to customize the system to fit a company's business model, without requiring development resources.
CEO Seong Ki-bong is a senior developer who has been in charge of developing core technologies such as AI, search, and large-scale data processing at companies such as SK and Coupang. Based on his experience in planning and operating B2B SaaS services, he started his own business after becoming aware of the complexity and cost structure of existing CRMs.
Trackit launched its official service this year after verifying its stability and user convenience through a beta test last year. Within three months of launch, it secured major clients like SK Magic and KT M&S, achieving substantial revenue growth. The flexible structure, which allows companies to selectively implement only the features they need, and the granular permission management features required by large organizations also contributed to increased customer satisfaction.
DeepDivers plans to use this investment to strengthen its product development capabilities and accelerate customer expansion. CEO Seong Ki-bong stated, "We will focus on enhancing our services by simultaneously improving usability for existing customers and attracting new ones. We will also strengthen our product team to establish a stable development system."
Mashup Ventures Partner Seung-Gook Lee, who led the investment, said, “DeepDivers is a team that has proven rapid results based on their technology-based startup experience and deep understanding of the market. We expect them to quickly expand their presence in the CRM market targeting mid- to large-sized companies.”
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