Generative AI startup 42Maru (CEO Dong-Hwan Kim) announced today that it will present its AI native strategy for startups through a keynote speech at the '2025 TIPS SUMMIT: AI that Moves Industries, Startups that Change Strategies' held at Tips Town in Yeoksam-dong, Seoul.
This summit, at a turning point where AI is reshaping how industries operate, is designed to establish standards for what will be replaced and what will be amplified, and to explore where startups can seize opportunities. It will cover real-world application cases, global strategic trends, and the reshaping of the roles of people and AI, all on one stage. The summit will consist of a keynote speech, a panel discussion, and a networking session. The keynote will feature presentations by Kim Dong-hwan, CEO of Forty2Maru, on generative agentic AI; Choi Jae-hoon, CTO of OnePredict, on manufacturing; and Lee Sang-min, CEO of Newbility, on robotics. Lee Kyung-hoon, CEO of Global Brain, will moderate an in-depth discussion with the keynote speakers. The event is co-hosted by the Korea Angel Investment Association and Tipstown, South Korea's leading startup hub.
In his keynote address, "The Age of Agentic AI: AI Native Startup," Kim Dong-hwan, CEO of Forty2Maru, presents a plan for startups to rapidly integrate AI into their core competencies and secure global competitiveness. The presentation begins by highlighting the current limitations of AI adoption among Korean startups. Drawing on global technology trends and real-world examples from Silicon Valley, he offers insights for swiftly adapting to change. He then systematically presents practical guidelines, including clearly defining the problem, aligning data with business processes, and then implementing a phased approach that validates and expands small-scale implementations, as well as building trust through field testing. The presentation is aimed at startups and AI-related professionals in general, offering a concrete framework for connecting technology adoption to product and operational performance.
In the following panel discussion, CEO Kim discusses redesigning team structures and roles to accommodate the proliferation of agentic AI, changing hiring criteria, and how startups can thrive within a vertically integrated ecosystem centered on big tech through selection, focus, and strategic partnerships tailored to each environment. He specifically proposes an operational strategy that distinguishes between replaced tasks and amplified capabilities, allocating resources, and repeating and expanding small successes based on practical applicability as key criteria.
Forty2Maru, a generative AI startup, mitigates the hallucination phenomenon, a drawback of large-scale language models, by engineering them with RAG42, a search-augmented generation technology, and MRC42, an AI reading technology. The company is developing and servicing LLM42, a lightweight model specialized for specialized industries. Supporting Private Mode for enterprises, the platform allows companies to safely leverage large-scale AI without worrying about internal data and sensitive customer information leaks, dramatically reducing the costs associated with solution development, training, and serving.
Kim Dong-hwan, CEO of FortiTumaru, said, “In a vertically integrated ecosystem centered on big tech, startups are also facing a new paradigm for their survival and growth strategies.” He emphasized, “I hope that this Tips Summit will serve as an opportunity for the Korean startup ecosystem to mature to the next level.”
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