Waker, an AI company specializing in the securities market, will provide AI data to Kakao Pay Securities. Using ontology-based technology, it will automatically classify and tag real-time data, reducing irrelevant data noise and providing it in a format that can be accurately utilized by various digital services and LLMs.
This implementation allows Kakao Pay Securities to refine its massive news stream into accurate and consistent metadata, providing users with faster, more personalized stock news search, notifications, and risk insights.
Waker continues its AI R&D, specializing in ontology-based AI labeling. The company extracts, transforms, and loads (ETL) unstructured text from global stock markets, then leverages its proprietary classification system to build an "AI-ready database" that facilitates AI utilization. The pipeline is designed to automatically assign various metadata, such as topics, industry codes, events, and stocks, during this process.
Hwang Gyu-jong, CEO of Waker, stated, "With AIX, we will end the experience of massive real-time data that can be overwhelming to users, and the provision of optimized data will become widespread." He continued, "With AI-labeled data, we provide the data necessary for investment decisions tailored to investors' circumstances and tendencies, making it accessible not only to digital platforms but also to LLMs. Waker AI Labeler helps maximize client business performance and investor utility by tagging and prioritizing nodes in a vast amount of global news."
Kakao Pay Securities adopted Waker's specialized AI, demonstrating superior quality compared to general-purpose LLM in processing Reuters original texts, tagging stocks, and filtering. Based on this, the company is enhancing the quality of its news service for individual stocks.
In the industry, data filtering and readability are considered key factors in enhancing reliability amidst growing fatigue caused by duplicate articles, incomplete stock mapping, and low relevance in the mobile brokerage environment. Waker's data can be utilized in API/MCP formats and applied to the stock-specific news screens of the Kakao Pay Securities app.
Since its establishment, Waker has been conducting R&D as an AI company specializing in securities market data for approximately six years. It has supplied data not only to domestic securities firms such as Shinhan Investment & Securities and Hana Securities, but also to data vendors such as KOSCOM, and has operated stable real-time customer services using AI technology.
The company stated that its goal is to "create an experience where users can leverage data for better investment decisions by giving meaning and priority to data, reducing noise, and experiencing optimized data utility." To expand this data experience to global clients, the company is continuing licensing and joint ventures with LSEG Data & Analytics (formerly Refinitiv) for unstructured stock market data.
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