‘Irecipe’ , a brand leading the Clean Beauty 2.0 era, announced on the 9th that it participated in the global beauty festival ‘K-Beauty Boost 2024’ held at Dongdaemun Design Plaza (DDP) in Seoul on December 30th.
"K-Beauty Boost" is a large-scale beauty conference co-hosted by global marketing platform Nurihouse, the Seoul Economic Promotion Agency (SBA), and beauty platform Hwahae. The event brought together over 1,300 top creators from over 100 countries, including North America, Southeast Asia, Europe, and Japan, with a deep understanding of K-beauty and brands. This event strengthened global networking with 15 brands, including iRecipe.
iRecipe immediately captured the attention of international influencers with its unique booth design, which symbolically depicted the skin absorption mechanism of microparticles Aqua Phytoplex®. Notably, influencer Cassandra Bankson, with over 14 years of experience in the beauty industry, and Felicia Lee, producer of the world-renowned BeautyWithIn channel, visited the booth and filmed various content, contributing to the brand's promotion.
The events held on-site also received a great response. The 'Aqua Phytoplex Cream In Toner Mist', which won first place in the 'Mist' category at the 2024 Hwahae Awards, is a representative K-beauty product that simultaneously provides powerful moisturizing effects that last for 240 hours, strengthening the skin barrier, and boosting the glow. It was provided to influencers through a simple mission at the iRecipe booth, and the interest of influencers was amplified as they sampled new products such as bio cleansing oil and ceracream. In addition, at the organizer Hwahae booth, the 'Ceramide Yuja Healing Cleansing Balm', which won first place in the 'Cleansing Balm' category in 2023, was separately exhibited as a major award product and received much attention.
“This event was a great opportunity to share our brand philosophy and vision for the Clean Beauty 2.0 era on a global stage,” said Hyun Jin-sook, CEO of iRecipe, during a talk session with mega influencers. “It was especially meaningful to be able to introduce the cleantech process and bioconversion oil used in our new product, ‘Ceramide Yuja Bio Cleansing Oil,’ to an international audience. We will continue to establish ourselves as a leading K-beauty brand through innovative products and special experiences.”
Meanwhile, iRecipe declared the era of 'Clean Beauty 2.0' in December of last year by launching 'Ceramide Yuja Bio Cleansing Oil' that uses the next-generation bio-oil 'Easy Light' based on its own cleantech technology.
- See more related articles
You must be logged in to post a comment.