Sodam Sodam, a premium meat processing and home meal replacement (HMR) manufacturer, has secured Pre-A funding from impact investment firm MYSC. The investment was executed through MYSC's Extramile Lycon Fund, with participation from the Korea Technology Finance Corporation (KIBO) and Crypton.
Through this investment, Sodam Sodam plans to expand its production capacity, automate its processes, improve its quality system, strengthen its competitiveness in B2C and B2B sales channels, and accelerate its entry into the butcher shop and retail markets.
The company has established its own factory and HACCP-certified production facility in Gijang County, Busan, and combines the highest quality domestically sourced meats with traditional seasoning techniques to produce premium products. They utilize all parts of beef and pork, deboning and shaping them directly. Their manufacturing method combines traditional iron pot-based heating processes with modern equipment, ensuring both cost competitiveness and quality.
On the sales front, Sodam Sodam is growing as an online B2C brand. Its core products, including pork ribs and galbitang, are ranking high on major commerce platforms like Oasis, Paldogam, and Kurly, demonstrating high repeat purchase rates and customer satisfaction. This investment will fuel Sodam Sodam's expansion into the local butchery retail market.
A MYSC representative explained the investment rationale, saying, "Sodam Sodam is a company with a strong manufacturing base and premium brand competitiveness, and its structure allows for expansion in both the butcher shop retail market and the HMR and processed meat consumer goods markets." Sodam Sodam CEO Lee Jeong-su stated, "We will enhance production efficiency and quality stability, strengthen our competitiveness in regional retail and consumer goods markets, and establish the standard for 'good food made with good ingredients.'"
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