Z-ORDER, a startup that provides table ordering solutions for the U.S. restaurant industry, announced on the 16th that it has attracted seed investment from venture capital firm Mashup Ventures.
Geoder is a tablet-based table order system that allows customers to check the menu, order, and pay at the restaurant without having to meet anyone. This solution is a service that localizes the table order system commercialized in Korea to the American restaurant environment, and it is said to be contributing to reducing labor costs, shortening waiting times, and improving operational efficiency.
Geoder has signed official partnerships with major companies in the US POS market, such as Toast and Clover, and is expanding its service scope to major cities such as Chicago, Los Angeles, San Francisco, and Seattle. It is known that it is currently processing an average of over 500,000 payments per month by signing contracts with franchise stores such as BBQ Chicken, Shabuya, and Kizuki Ramen.
“Geoder is currently Toast’s only table order partner, and is steadily providing technology specialized for the U.S. payment environment,” said CEO Bang. “With this investment, we will accelerate our digital transformation by enhancing product functionality and expanding our partner stores across the U.S.”
Brian Yu, venture partner at Mashup Ventures, explained the investment background, saying, “The U.S. restaurant industry is rapidly seeing a growing demand for digital ordering solutions due to rising labor costs and changing consumer behavior.” He added, “George has high growth potential as it has succeeded in expanding initial sales and partnerships based on its deep understanding of the U.S. market and quick execution capabilities.”
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