Remember & Company and Korea Productivity Association Consulting (KMAC) announced on the 10th that they signed a strategic business agreement (MOU) to expand their B2B research business.
This MOU signing ceremony was held on the 9th at the KMAC headquarters in Yeouido-dong, Yeongdeungpo-gu, Seoul, with key officials from both companies in attendance. Through this MOU, both companies plan to strengthen their competitiveness by providing an integrated solution covering the entire research process based on each company’s strengths in the B2B research market.
The research market has grown mainly in the B2C sector, but recently, the B2B research market is rapidly expanding due to the importance of systematic market analysis and data-based strategy establishment. The possibility of industry-specific specialization and the advantages of low cost and high efficiency are also cited as factors contributing to market growth.
Remember & Company provides quantitative and qualitative research services that enable precise targeting by industry, job title, and job function using the latest business profiles, and supports various market solutions such as lead acquisition, target advertising, and offline business matching along with customized corporate research.
KMAC is a leading management consulting firm in Korea that provides integrated solutions such as research, education, and diagnostic evaluation to companies and public institutions based on its consulting capabilities.
Through this agreement, the two companies aim to secure differentiated leadership in the B2B research market by promoting collaboration across the entire process from efficient research investigation and analysis, issue review, to research design, data collection and analysis, and implementation strategy derivation.
Song Ki-hong, CEO of Remember & Company, said, “Through this collaboration, we will provide an innovative research experience to the B2B market,” and “We will fulfill our role as a business partner that responds nimbly to the rapidly changing corporate environment and contributes to corporate growth.”
Han Su-hee, CEO of KMAC, said, “The collaboration with Remember will be a significant turning point in providing real value to customers in the B2B market,” and added, “We will proactively respond to the changing market environment by combining the strengths of both companies.”
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