The Korea International Trade Association (KITA) and COEX will co-host the '2025 Vietnam International Premium Consumer Goods Exhibition' at the SECC Exhibition Center in Ho Chi Minh City, Vietnam from June 5 to 8. This exhibition will feature approximately 200 domestic and international companies in various consumer goods fields, including beauty, fashion, living, interior design, and food, to showcase premium products and the latest lifestyles.
Vietnam is an emerging market with a population of approximately 100 million and an average annual economic growth rate of 6.4%. To support the local expansion of domestic small and medium-sized enterprises, buyer matching consultations will also be conducted. The Korea International Trade Association will invite approximately 300 buyers from major ASEAN countries such as Indonesia, Singapore, Malaysia, and India and arrange business consultations with 42 domestic consumer goods companies. Large local distributors such as Masan Group’s WinCommerce and Central Retail Vietnam will also participate, and it is expected that more than 600 consultations will take place.
Jang Seok-min, executive director of the Korea International Trade Association, said, “Vietnam is one of Korea’s major trading partners, and its premium consumer goods market has great potential for growth thanks to its young and dynamic population structure and stable economic growth.” He added, “We will continue to provide various supports to help excellent domestic consumer goods companies expand overseas and create tangible results.”
Meanwhile, COEX has been operating the 'Large and Small Business Joint Entry Support Project' with the Ministry of SMEs and Startups and the Large, Small and Medium Business and Agricultural and Fishery Cooperation Foundation for the third year, and provides programs to help promising small and medium-sized businesses with overseas marketing and entry. This year, three special halls will be operated, including the 'Great Sale Festa', a large-scale promotional event targeting local consumers, the 'K-Universe Special Hall' utilizing Hallyu content, and the 'K-Beauty Special Hall', to focus local attention.
Cho Sang-hyun, president of COEX, said, “This exhibition is expected to attract more than 20,000 consumers and buyers from major ASEAN countries, including Vietnam.
- See more related articles
You must be logged in to post a comment.