Global business specialist Kilsa Global announced on the 27th that it had concluded the 'Southeast Asian Market Entry Strategy Seminar for Startups' co-hosted with Naver Cloud on the 26th.
This seminar was held at Naver Square Yeoksam in Gangnam-gu, Seoul, and was designed to promote domestic startups’ entry into the Southeast Asian market. The event was co-hosted by Naver Cloud and Kilsa Global, and experts from both sides with practical experience in the local market participated as speakers and shared practical entry strategies.
Hong-Seok Ahn, Naver Cloud APAC Business Development Leader, and Philip Park, Kilsa Global Co-CEO, provided their respective presentations to look at the opportunities and challenges in the ASEAN and Middle East markets and to suggest specific strategies for startups to expand globally. About 40 startups attended the seminar, showing great interest.
In his presentation, CEO Philip Park stated, “Singapore is a strategic base for advancing into Southeast Asia and the Middle East,” and explained, “Since 80% of global companies have their regional headquarters here, it is easy to expand connections with neighboring ASEAN countries through Singapore.” He went on to emphasize the “global multiplier effect” based on strengths such as political stability, tax flexibility, digital infrastructure, and patent systems.
The need for different entry strategies by industry sector was also mentioned. Depending on the type of product, service, and platform, the appropriate market approach and local partnership structure should be different, and market acceptance, security capabilities, and policy response capabilities were also presented as important factors for successful entry. Cases of overseas expansion of startups that actually collaborated with Kilsa Global were also introduced to help participants understand.
CEO Philip Park said, “Globalization is not a choice, but a survival strategy,” and added, “Kilsa Global will continue to provide execution-oriented support throughout the entire process, from localization of startups, finding partners, responding to regulations, and connecting with investments.”
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