Ha-yeon Kim, CEO of Nanum Vitamin, a social venture that operates a digital donation platform, was selected as one of the '30 Under 30 Asia 2025' announced by the American economic magazine Forbes. CEO Kim was named in the 'Social Impact' category, which highlights people who have contributed to solving social problems.
Forbes Asia 30 Under 30 is an annual list that discovers young leaders in various fields in the Asia-Pacific region. In 2025, a total of 300 people were finally selected through more than 4,000 candidate recommendations and industry expert evaluations. The Social Impact category is evaluated with a focus on people leading innovation in areas such as social welfare, education, environment, and health.
Nanum Vitamin, led by CEO Kim, is a startup established with the goal of technology-based welfare innovation. It is building a 'CareTech OS' that automates the connection between donors and beneficiaries based on data through its self-developed digital donation platform 'Naviyam'. Users can select the desired store based on location and receive the help they need, and donors can check the details of their donation usage in real time. The platform has formed partnerships with approximately 60,000 affiliated stores nationwide, and the cumulative donation brokerage amount is approximately 600 million won.
Forbes evaluated CEO Kim as “a next-generation leader who is leading the digital transformation of donations and welfare and solving social problems through technology.” In his acceptance speech, CEO Kim said, “I am grateful to have been recognized for the results I have achieved with my team over the past two years,” and “I will continue to advance welfare infrastructure based on digital transformation.”
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