Global family entertainment company The Pinkfong Company announced on the 12th that its representative character 'Pinkfong Baby Shark (hereinafter referred to as Baby Shark)' has been officially invited to 'Focus Art Fair New York 2025' to be held in New York, USA from May 15th to 18th.
Focus Art Fair is a contemporary art event hosted by global art agency Hong Lee, and is held annually in major cities such as New York, Paris, and London, with galleries from around 40 countries participating. This invitation was made based on the global influence that Baby Shark has secured by providing services in 244 countries and 25 languages around the world.
Baby Shark will artistically highlight the character IP’s expandability and cultural value through a special exhibition titled ‘Baby Shark 10th Anniversary’ at this art fair. The exhibition will be held at Chelsea Industrial in Manhattan, New York, and will be composed of a combination of multimedia content and interactive experience elements. In particular, in line with this year’s exhibition theme of ‘Human & Technology’, it was planned with the theme of ‘Future Artists, Children’.
This special exhibition will introduce Baby Shark's 10-year activities, including being the first in the world to reach 10 billion views on YouTube and holding a total of 4 Guinness World Records, through music, video, and artwork. There will also be interactive content where children can draw and exhibit their own drawings. A "Meet & Greet" program where children can meet the characters in person will also be held, which is expected to expand opportunities for young visitors to experience culture and art.
An official from The Pink Fong Company said, “This exhibition is significant in that it commemorates the 10th anniversary of Baby Shark and is an attempt at a new form of global communication through art,” adding, “We will continue to expand our points of contact with fans around the world through various contents encompassing both online and offline.”
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