Ocon Co., Ltd. announced on the 28th that it participated in the '2025 Shenzhen International Licensing Fair (Licensing CHINA)' held in Shenzhen, China with its representative character IP 'Princess Bunny'.
'Princess Bunny', who is attracting attention as Ocon's next-generation representative character, received great attention at this exhibition from visitors as well as major Chinese licensing companies and global distribution companies in the Asian market with her unique emotional and trendy design.
Bunny Gongju has recently been actively engaged in SNS activities centered around the official Instagram channel (@bunny_gongjuu), and is also expanding contact with fans on various social media platforms including YouTube (@bunnyisprincess) and TikTok (@bunny_is_princess). While actively promoting domestic and international character merchandising business through sensory goods such as knit keychain dolls, MagSafe wallets, and mouse pads, it has also expanded the character consumer base to the 1020 generation by launching Bunny Gongju macaron products in collaboration with GS Retail. In the future, it plans to diversify its IP influence through the development of various product lines and collaborations with celebrities and brands.
Ocon plans to take advantage of the 2025 Shenzhen International Licensing Expo to accelerate its global market penetration and continue its aggressive moves. In particular, it is expected to further strengthen its position in the global market by expanding new partnerships and expanding IP in various categories, especially in Asia.
Ocon CEO Woo Ji-hee said, “Princess Bunny has unlimited potential as a next-generation global character that follows the existing popular IP,” and added, “I hope that this exhibition will be an opportunity to fully publicize the charm of Princess Bunny beyond Asia and into the global market.”
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