Content AI solution company 4BY4 and comprehensive media content group Mobidays announced on the 28th that they have signed a strategic business agreement (MOU) centered on ultra-high-definition stock content and AI-based picture quality improvement solutions.
Under this agreement, PobyPo will support Mobidays to use various content such as 4K or higher ultra-high definition videos, images, and graphics provided by its stock content platform 'KEYCUTstock' in advertisements produced by Mobidays.
In addition, PobyPoby will improve the quality of Mobidays' advertising content through the AI-based image quality improvement solution 'Pixell' and help improve video image quality and optimize capacity and traffic.
Through this agreement, Mobidays plans to simultaneously improve the efficiency of content production and advertising effectiveness by incorporating ultra-high-definition stock content and AI technology into its advertising platform and marketing solutions.
Through this agreement, the two companies plan to go beyond simple content provision and use to establish a cooperative system covering the entire range of advertising production based on AI technology and explore the possibility of expanding long-term joint businesses.
Mobidays Marketing Division Head Lee Kwang-soo said, “PobyPo’s video and AI technologies can play a key role in improving advertising quality,” and Keycutstock Team Leader Seo Hee-hwan said, “Through this collaboration, we will be able to prove the practical use of our technology in the advertising market.”
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