
SG Lab participated in the '2025 Korea Science and Technology Festival', a science and culture festival held in Daejeon on the 16th.
The '2025 Korea Science and Technology Festival' is an integrated event of the Daejeon Science Festival (Daejeon City), the Korea Science Festival (Ministry of Science and Technology), and the Korea Science and Technology Fair (Ministry of Science and Technology), with 518 organizations nationwide participating to showcase various scientific content.
At this event, SG Lab introduced the intelligent golf club G-grip at the ‘Curiosity Lab’ in Hall 3 of the 2nd Exhibition Hall of the Daejeon Convention Center (DCC).
The CES 2025 Innovation Award winner, Z-Grip, is an intelligent golf club with a sensor built into the golf club that analyzes your swing in real time with just the club and provides customized feedback through a dedicated app. It records and analyzes the grip strength and trajectory data of each section of the swing in real time to help you learn a more accurate swing. When connected to the dedicated app, you can check various data such as swing trajectory, club face angle, and club speed. It also provides useful feedback to correct repeated mistakes. It is useful for any golfer, from beginners to golfers who want to improve their skills, because you can check and improve your swing with just one club without complicated equipment.
During this festival, SG Lab attracted the attention of visitors by allowing participants to experience the Z-Grip directly and receive lessons from PGA pro and CEO Joe Eddy along with a real-time swing analysis demonstration.
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